The Aladin’s Lamp of business? Marketing Project Management.
Captain, we have a problem…
- All business functions (finance, distribution, operations, etc) can be measured, but I’m not so sure about marketing…
- Marketing needs to be more involved with business strategy – but it’s running around like a headless chicken…
- We really need marketing to support a sustained and significant competitive advantage…
Who shall we push-out… with or without a golden parachute?
The new Marketing Project Management white paper available on this site reveals a new answer.
{ 1 comment… read it below or add one }
Feel free to share your thoughts on Marketing Project Management here and we’ll discuss…