I think Marketers have the most incredible opportunity right now to elevate Marketing into the place it is meant to have…
There are more marketing directors including CMOs (chief marketing officers) being appointed.
Logistics, operations, distributions, even to a large extent, product development… all have tight process and project management procedures.
…but what of marketing?
And just what is…
“Marketing Project Management”
The opportunity is for marketing managers to understand and apply the rigors of proven project management to the field of marketing. To treat the entire marketing function as a process. And to use the methods of project management to control the WIP (work in progress) and get the right things done (effectiveness) and get them done right (efficiency).
Here are a few resources that I recommend to help any marketing manager get to grips with project management and thus evolve a new and much needed approach to marketing project management.
Great info on Project Management basics.