As a former Head of Marketing, with over 10 years marketing experience including client side, agency side and freelance, I know how challenging it can be for the modern marketer to stay organized.

My 7 Steps of Organizing program is perfectly suited to organizing the marketing function at either a very high strategic level or nitty gritty hands-to-the-pump every day tactical level.

You may not feel quite so confident about how to get organized at work if you honestly spent the time to write down all of the projects you want to do, all that you have already started, and all that really should be finished in the hopes to produce positive ROI for your company.

Bottom line: Organizing your Marketing through mature Marketing Project Management is crucial for today’s marketer.

Free white paper presents a much needed framework for Marketing Project Management

Today’s efficiencies in Finance, Operations, Distribution, etc… leave a very heavy finger pointing at the marketing function.

As such, Marketing Project Management (MPM) represents a golden opportunity.

Review the new framework for creating sustainable and significant competitive advantage through project management applied to marketing – inside the new MPM white paper.

I think Marketers have the most incredible opportunity right now to elevate Marketing into the place it is meant to have…

There are more marketing directors including CMOs (chief marketing officers) being appointed.

Logistics, operations, distributions, even to a large extent, product development… all have tight process and project management procedures.

…but what of marketing?

And just what is…

“Marketing Project Management”

The opportunity is for marketing managers to understand and apply the rigors of proven project management to the field of marketing. To treat the entire marketing function as a process. And to use the methods of project management to control the WIP (work in progress) and get the right things done (effectiveness) and get them done right (efficiency).

Here are a few resources that I recommend to help any marketing manager get to grips with project management and thus evolve a new and much needed approach to marketing project management.

Great info on Project Management basics.

Project Management Template.

That’s Customer Focus.

And be sure to get the new white paper via the form on the top right of this page.

The Aladin’s Lamp of business? Marketing Project Management.

Captain, we have a problem…

• All business functions (finance, distribution, operations, etc) can be measured, but I’m not so sure about marketing…
• Marketing needs to be more involved with business strategy – but it’s running around like a headless chicken…
• We really need marketing to support a sustained and significant competitive advantage…

Who shall we push-out… with or without a golden parachute?

The new Marketing Project Management white paper available on this site reveals a new answer.